New Circular Technology Disrupts Fashion

17 May 2019 | Posted in Support Sussex Wildlife Trust
New Circular Technology Disrupts Fashion
New circular fashion t-shirt

Sussex Wildlife Trust have collaborated with a fashion / tech business to launch T-shirts made from worn out organic t-shirts and designed to come back to be remade again and again. 

Customers can buy products from the Sussex Wildlife Trust store or start their own brand selling their own custom prints for free using Teemill’s systems. Teemill hopes that open source and circularity will lead to rapid change in the fashion industry, and it’s the first time this has been done.

Over 100 billion items of clothing are made per year, and yet a truck full of textiles is burned or buried in landfill every second. Current projections indicate that the linear clothing industry, which takes resources and creates waste at a furious pace, will more than triple by 2050. By using modern technologies like AI to maximise the efficiency of the supply chain, the Sussex Wildlife Trust products made by Teemill are printed in a renewable energy-powered factory in real time -  seconds after they are ordered. There is no unsold stock.

“Slowing down fast fashion won't fix it, but when we took material people normally throw away at the end and make new products from it at the start, it changed everything. What is needed is the technology to make the reverse logistics of fashion possible and economical. That’s exactly what we’ve done.” Explained Mart Drake-Knight, design engineer at Teemill.

Customers scan the label inside with their phone to activate a free post returns coupon when the product is worn out.  Teemill recover and remanufacture the materials into new t-shirts and give the customer £5 off a new item.  Technology efficiencies enable these plastic free, organic and recycled t-shirts to be retailed new at £20.

“Customers are incentivised to keep the material flowing with money off their next purchase, Teemill benefits from lower material costs and the model is truly sustainable. It’s a circular fashion economy where everybody wins”. 

"At Sussex Wildlife Trust we see circular fashion as an exciting step in helping people to live more lightly and offer truly sustainable clothing”  said Louise Collins, Corporate & Community Fundraising Officer at Sussex Wildlife Trust.

Sussex Wildlife Trust's first circular fashion t-shirt featuring our popular Swifts design is available at



  • Michael searle:

    30 May 2019 17:35:00

    Great idea when I need new t shirts I will look at this

  • John Webber:

    30 May 2019 19:18:00

    This is a brilliant development and very much needed. The design is also very attractive. I look forward to buying one.

  • Vivien Eliades:

    04 Jun 2019 10:56:00

    Fantastic initiative! More designs and a v-neck version please.

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